Indochina Junk was looking to extend its reach using fresh content and a strategic alliance with a western travel influencer. The newly launched Dragon Legend class of junk boat and the rural village of Yen Duc village were the two locations.
Working in conjunction with Olson PR, we were tasked with providing seasonal sharable content showcasing Reynolds and Hefty brand products.
The look was planned to go right at the heart of the DIY and Pinterest esthetic. The year-long campaign saw several "biggest day ever" moments for Reynolds and secured future work for Olson.